Meow The Jewels: From Kickstarter Project to Reality

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Image via Kickstarter

Breakthrough hip hop duo Run the Jewels (aka El-P and Killer Mike) released their highly anticipated remix album Meow the Jewels this weekend thanks to 2,828 backers on the popular funding platform Kickstarter.

Launched by fans in September 2014, the campaign pledged to raise $40,000 for Run the Jewels to create an album “with all cat sounds for the music.” The Kickstarter quickly surpassed its goal and received a whopping $65,783.

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RTJ fans take hip hop very seriously. (Image via Kickstarter)

Some of the absurdly silly track names include “Lie, Cheat, Meow” and “Paw Due Respect”.

“A lot of people are saying it might even go catinum,” El-P joked on Saturday.

Meow the Jewels is now available for free download, and the rap duo announced that all proceeds from vinyl sales will go to charity.

The album is a testament to the power of an online community dedicated to bringing inspired projects to life. Since Kickstarter launched in 2009, 9.5 million users have backed a project and almost $2 billion have been pledged online. Additional statistics about the startup can be found on its website.

Image via Consequence of Sound
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Instagram Hits 400 Million Users, Announces More Ads

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It was a good week for Instagram. The Facebook-owned social network announced Tuesday via blog post that it hit the 400 million user milestone.

According to the Instagram for Business blog, over 75% of Instagram users live outside of the United States and 80 million photos are shared on Instagram per day. Quick statistics refresher: Instagram rival Twitter reports around 316 million monthly active users.

Prepare for ad-stagram

Coincidentally, Instagram also recently rolled out advertising campaign options for businesses worldwide. After ad experiments with brands like The North Face and Gilt produced positive engagement results, Instagram plans to offer marketers a new format to reach targeted audiences.

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Image via Instagram for Business blog

Even more Insta updates

The innovative photo sharing social network additionally added three new capabilities this month. Instagram users can now post landscape photo and video. Brands have the opportunity to post up to 30 seconds of video ads and utilize Marquee, its premium ad format for a larger reach.

According to a report by eMarketer, Instagram is expected to surpass Google and Twitter in US mobile ad revenues by 2017. One final statistic: the Instagram hashtag #selfie currently has over 205 million associated posts.

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via Mirror

The Power of Podcasting

Image via Paper Magazine
The Serial addiction is very real. (Image via PAPERMAG)

The breakthrough podcast series Serial from This American Life broke iTunes downloads records in 2014 and, almost one year later, still averages around 1 million downloads a month. The podcast industry is on the rise, which means marketers should pay attention to the many opportunities that podcasting presents.

The podcast consumer

Who listens to podcasts? According to Edison Research, the average podcast listener frequently uses social media, follows brands on social networking sites, and owns a smartphone. This audience is highly educated and affluent–an attractive demographic for advertisers. View the report on SlideShare below:


Serial success story

A prime example of successful podcast advertising is the email marketing service provider MailChimp’s viral ad before each Serial episode. (Mail-Kimp, anyone?) The brilliant commercial featuring a girl who incorrectly pronounces the company name resulted in a flood of social media mentions, and the domain purchase of mailkimp.com.

All podcasts considered

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Image via Newsweek

Podcast listeners, downloads, and awareness levels continue to increase. Interested in improving your commute to work or class? Below are some of my favorite podcasts that keep me entertained while I patiently wait for Serial season 2.

For the music lover… Music Popcast and All Songs Considered

For the tech nerd… Crunch Report

For the fashionista… Oh Boy by Man Repeller

Lastly, for the infovore… Fresh Air

New York Fashion Week Generates Major Social Media Buzz

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Image via E! Online

From falling models to new sneakers from Kanye West, the internet had plenty of material to tweet, Instagram, and Periscope during New York Fashion Week 2015.

Twitter emojis or it didn’t happen

According to Fashion Week Online, New York Fashion Week has an estimated economic impact of a cool $900 million. Thus, #NYFW earned some Twitter emojis this year. Whenever Twitter users added the hashtag #NYFW during the week, one of the seven featured emojis would appear in their tweet. Adorable.

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Image via Twitter

Black Swan meets Punk’d

Opening Ceremony teamed up with the New York City Ballet to create a Frank Lloyd Wright-inspired runway show, which featured some pretty unconventional choreography. Dance moves included staged stumbles by the models, and naturally Instagram users posted videos all over the internet.

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Image via CNN

Yeezy Season 2 is out of this world

Kanye West debuted his highly anticipated Yeezy Season 2 ready-to-wear collection (and brand new song) with a star-studded front row including Anna Wintour, Drake, and Seth Meyers. Speaking of stars, many internet users compared Ye’s pieces to the wardrobes of various Star Wars characters. All criticisms aside, Mr. West did an excellent job creating hype online by broadcasting live streams of the collection in select theaters worldwide.

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Image via The Guardian

The Results Are In: Music Is Important

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The global research firm Nielsen released its fourth annual Music 360 2015 report this week, which measured how U.S. consumers interact with music. Highlights include the latest statistics on music consumption, discovery, and streaming.

Breaking news: everyone listens to music

According to the study, a whopping 91% of Americans listen to music and devote an average of 24 hours per week to their jam sessions. Nielsen points out the continued shift toward digital listening–75% listen to music online in a typical week. A growing number of Americans (44%) are also turning to smartphones to get their weekly music fix, up 7% since this time last year.

Video didn’t kill the radio star

The number one source of music discovery in America is radio, with 61% of respondents reporting to find new music via AM/FM or satellite radio. Family and friends (45%) as well as movies and movie soundtracks (31%) were the next top outlets for music discovery.

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Four excellent movie soundtracks (Images via Wikipedia)

Apple Music and Spotify and Tidal, oh my

Music streaming services like Spotify are increasingly gaining subscribers worldwide. Nielsen’s study breaks down the top three reasons Americans cited for choosing a particular streaming service:

  1. Cost (83%)
  2. Ease of use (82%)
  3. Song library (73%)

Price is clearly a huge issue for people who argue that music can be streamed online for free. According to the study, a mere 9% of people not currently subscribed to a streaming service reported they were likely to subscribe in the next six months.

I’m curious: do you have a favorite streaming service? Were you surprised by any of these findings? Comment below!

3 Key Findings From Eventbrite’s Music Festival Study

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Bonnaroo Music and Arts Festival 2014

Crowds. Four talented bands scheduled to play at the same time. Memories (and Instagram posts) to last a lifetime. Love them or hate them, festivals are increasingly impacting the way millennials (ages 17-34) experience live music today.

A recent study from Eventbrite and the social media analytics company Mashwork measured online fan conversations and demographics during the 2013-2014 music festival season. Let’s break it down.

Festivals are kind of a big deal

One in ten Americans attended a festival during the twelve month period of the study, which generated more than 20 million online music festival conversations. Millennials represented the highest portion of the conversation–nearly 75% of people ages 17-34 posted about music festivals on Twitter.

Phoenix performs at Music Midtown 2013. Count those iPhones.
Phoenix performs at Music Midtown 2013. Count those iPhones.

#Hashtag game strong

Over half of online conversations (54%) occurred before the actual festival took place, but only 19% included the official branded hashtags. From an analytics perspective, Eventbrite data highlights the importance of branded hashtags for social media coordinators to monitor the pre-event conversation.

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Local Big Ears Festival uses the official hashtag #BigEarsKnox. (photo via Twitter)

Know thy brand

Two of the most buzz-worthy elements of a music festival online are the lineup and overall experience. The study shows that festival promoters must understand their festival’s brand to build excitement before, during, and after the event.

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via Eventbrite

Read more about Eventbrite’s Industry Insights here.

First Things First

Hi there! Thanks for taking a look at my new blog.

My name is Roxanne Dudrick. I’m a senior at the University of Tennessee, Knoxville, studying public relations and psychology with a minor in business administration. I will graduate in December 2015 with a bachelor of science in communication. I’m an avid writer, grammar nerd, and music junkie currently pursuing a job in the entertainment marketing field.

I created this blog because it is part of the curriculum for my Social Media course at UT; however, I hope to continue blogging here post-graduation. Dudrick Social will serve as an outlet where I can write about social media, pop culture, and PR/advertising-related trending topics that come up this semester.

I look forward to posting twice a week and welcome feedback. Please feel free to comment or shoot me an email.

I’ll close with some of my favorite things:

music

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travel

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art museums

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books

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flowers

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