The Results Are In: Music Is Important


The global research firm Nielsen released its fourth annual Music 360 2015 report this week, which measured how U.S. consumers interact with music. Highlights include the latest statistics on music consumption, discovery, and streaming.

Breaking news: everyone listens to music

According to the study, a whopping 91% of Americans listen to music and devote an average of 24 hours per week to their jam sessions. Nielsen points out the continued shift toward digital listening–75% listen to music online in a typical week. A growing number of Americans (44%) are also turning to smartphones to get their weekly music fix, up 7% since this time last year.

Video didn’t kill the radio star

The number one source of music discovery in America is radio, with 61% of respondents reporting to find new music via AM/FM or satellite radio. Family and friends (45%) as well as movies and movie soundtracks (31%) were the next top outlets for music discovery.

movie soundtracks
Four excellent movie soundtracks (Images via Wikipedia)

Apple Music and Spotify and Tidal, oh my

Music streaming services like Spotify are increasingly gaining subscribers worldwide. Nielsen’s study breaks down the top three reasons Americans cited for choosing a particular streaming service:

  1. Cost (83%)
  2. Ease of use (82%)
  3. Song library (73%)

Price is clearly a huge issue for people who argue that music can be streamed online for free. According to the study, a mere 9% of people not currently subscribed to a streaming service reported they were likely to subscribe in the next six months.

I’m curious: do you have a favorite streaming service? Were you surprised by any of these findings? Comment below!


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