Meow The Jewels: From Kickstarter Project to Reality

mtj
Image via Kickstarter

Breakthrough hip hop duo Run the Jewels (aka El-P and Killer Mike) released their highly anticipated remix album Meow the Jewels this weekend thanks to 2,828 backers on the popular funding platform Kickstarter.

Launched by fans in September 2014, the campaign pledged to raise $40,000 for Run the Jewels to create an album “with all cat sounds for the music.” The Kickstarter quickly surpassed its goal and received a whopping $65,783.

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RTJ fans take hip hop very seriously. (Image via Kickstarter)

Some of the absurdly silly track names include “Lie, Cheat, Meow” and “Paw Due Respect”.

“A lot of people are saying it might even go catinum,” El-P joked on Saturday.

Meow the Jewels is now available for free download, and the rap duo announced that all proceeds from vinyl sales will go to charity.

The album is a testament to the power of an online community dedicated to bringing inspired projects to life. Since Kickstarter launched in 2009, 9.5 million users have backed a project and almost $2 billion have been pledged online. Additional statistics about the startup can be found on its website.

Image via Consequence of Sound
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