What Will The Music Industry Look Like in 15 Years?

Spin-Future-of-Music-Landing
Image via SPIN

SPIN recently asked representatives from Bose, Record Store Day, Mood Media, Third Man Records, and Spotify about their predictions for shifts in the music industry within the next fifteen years.

A common theme among the responses was a continued emphasis on consumer-focused content. Shiva Rajaraman, VP Product at Spotify, said the streaming service is “focused on getting a deeper understanding of users’ taste.”

“Now we’re starting to recommend and craft content against those tastes,” he said.

In the next ten years, Spotify hopes to continue forming partnerships in addition to its current brand relationships with Uber and PlayStation to enrich other domains with music.

Image via Third Man Records

Ben Swank of Third Man Records predicted that physical copies of music aren’t going anywhere. Swank feels optimistic “that certain people are always going to gravitate towards the more romantic, visually and audibly appealing product, be it LPs or books or anything really.”

From the birth of streaming services to the revival of vinyl, the music industry is rapidly evolving. It will be really interesting to see the variety of new partnerships, products, and innovations to come in the next fifteen years.

Advertisements

These 3 Artists Have Mastered Instagram Marketing

Self promotion can be difficult for artists. Thankfully Instagram is in the picture– an ideal platform for artists to showcase their products and services to a global audience, free of charge. Visuals, hyperlinks, and captions are key for Instagram marketing, and these three artists truly set the standard.

Amelie Mancini // ameliemancini.com

This Brooklyn-based artist and designer posts the perfect blend of behind-the-scenes photos and creative displays of her work. Her Instagram (@ameliemancini) gives followers a look into her life in New York as she works on a variety of fabulous projects.

amelie
Image via Instagram
amelie2
Image via Instagram

Yas Imamura // quillandfox.com

Quill & Fox is a design studio in Portland, Oregon, created by the talented illustrator Yas Imamura. She mostly posts the loveliest shots of nature, artwork, and animals on her Instagram (@quillandfox). Imamura is super interactive with her followers, and graciously responds to many commenters to thank them. She is a rock star.

quill
Image via Instagram
quill2
Image via Instagram

Anna Rifle Bond // riflepaperco.com

Anna Rifle Bond is kind of a big deal, so she actually has two Instagram accounts: @annariflebond and @riflepaperco. Bond is the founder and creative director of Rifle Paper Co., an international stationery and gift brand. Her personal Instagram is home to travel snapshots and original illustrations. Follow her brand account for studio updates, job postings, and sale announcements.

anna
Image via Instagram
anna3
Image via Instagram

What are you waiting for? Dash on over to Instagram and follow these talented artists for some of the best design inspiration on social media.

Social Media Campaign: COVERGIRL x Star Wars Collection

sw
Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

tumblr_nvvmdvgzJ41rd9vm2o1_1280
Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

Screen Shot 2015-10-20 at 3.04.38 PM
Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

StarWarsOpener
Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.

MailChimp Partners With Top Brands to Offer Holiday Marketing Tips

Screen Shot 2015-10-08 at 7.18.11 PM
Image via MailChimp

It’s early October, but proactive brands have been planning winter holiday marketing strategies for months. I was reminded of this upon opening a visually stunning email from MailChimp, an Atlanta-based email marketing service that created an automated email series of best practices.

unnamed
Image via MailChimp

MailChimp teamed up with Facebook, Google, Twitter, Shopify and WooCommerce to create the campaign, which also includes an interactive website filled with helpful tips and images that link to related articles from the company website.

Like a true millennial, the visual elements of the email captured my attention and the quality content led me to sign up for updates. Marketers should take note– Reuters recently reported on a forecast indicating the fierce competition for consumer dollars during the upcoming holiday season.

Screen Shot 2015-10-08 at 7.53.57 PM
Image via MailChimp
Screen Shot 2015-10-08 at 7.54.34 PM
Image via MailChimp

By sending creative emails with strong graphic design aspects and genuinely helpful insights, MailChimp was able to successfully leverage its brand as well as those of its five partners. Click here to sign up for the holiday email series.

Coffee Brands and Corporate Social Responsibility

Sightglass-Coffee-20th-Street-San-Francicso-Boor-Bridges-Architecture-2
Sightglass Coffee in San Francisco’s Mission District (Image via KNSTRCT)

United Nations Industrial Developmental Organization defines corporate social responsibility as

“a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”

Coffee brands such as Starbucks Coffee Company and Caribou Coffee recently used Tuesday’s “National Coffee Day” as a platform to implement socially responsible business practices.

Starbucks helps farmers in Central America

Starbucks announced Monday the ‘Starbucks One Tree for Every Bag’ campaign to distribute a coffee tree for every bag of coffee sold in U.S. and Canada stores through September 2016. The coffee giant paired up with Conservation International to provide coffee trees to farmers whose crops have been impacted by coffee rust in El Salvador, Guatemala, Indonesia and Mexico. Starbucks also launched 1912 Pike, a blog about all things coffee and community.

starbucks1912pike
Image via 1912 Pike

Caribou Coffee gives back to cancer charity

Eco-conscious Caribou Coffee also rolled out a charitable campaign on National Coffee Day– the company donated proceeds from its Amy’s Blend purchases to caregivers and family members in U.S. CancerCare centers. Amy’s Blend Collection is inspired by Caribou Coffee’s beloved Roastmaster Amy Erickson, who lost her battle with breast cancer at age 33. Ten percent of all Amy’s Blend Collection sales are donated to CancerCare.

Screen Shot 2015-10-03 at 2.15.46 PM
Image via Caribou Coffee Facebook

Why does CSR matter?

As opposed to offering free or discounted drinks on the national holiday, Starbucks and Caribou Coffee offered customers the opportunity to help others. According to Edelman’s global brandshare 2014 report, 87% of respondents want more meaningful relationships with brands. Companies are now expected to go beyond offering products or services by committing to socially and environmentally responsible approaches.