It’s early October, but proactive brands have been planning winter holiday marketing strategies for months. I was reminded of this upon opening a visually stunning email from MailChimp, an Atlanta-based email marketing service that created an automated email series of best practices.
MailChimp teamed up with Facebook, Google, Twitter, Shopify and WooCommerce to create the campaign, which also includes an interactive website filled with helpful tips and images that link to related articles from the company website.
Like a true millennial, the visual elements of the email captured my attention and the quality content led me to sign up for updates. Marketers should take note– Reuters recently reported on a forecast indicating the fierce competition for consumer dollars during the upcoming holiday season.
By sending creative emails with strong graphic design aspects and genuinely helpful insights, MailChimp was able to successfully leverage its brand as well as those of its five partners. Click here to sign up for the holiday email series.