Cloud-based commerce company Shopify has quickly become the go-to selling platform for social giants since its release in 2006. The company’s track record is stellar: Shopify boasts $10 billion in sales and provides services to over 175,000 merchants worldwide including Tesla Motors, Lollapalooza, and the New York Stock Exchange.
Need three more reasons why you should pay attention to the top e-commerce brand? See the list below.
Pinterest + Shopify = Buyable Pins
The popular bookmarking tool Pinterest may be known for its aspirational nature, but Shopify is converting pins into sales through Buyable Pins. According to a study from Shopify and Pinterest, 93% of Pinterest users use Pinterest to plan purchases. With Buyable Pins, users can make a purchase without ever leaving the Pinterest app.
Twitter introduces the Buy Now button
In a blog post from its VP of Commerce, Twitter announced a partnership with Bigcommerce, Demandware, and Shopify to create the Buy Now function powered by Stripe Relay. The social network hopes to provide an easy-to-use, direct selling approach to businesses and retailers online.
Branding is everything
We public relations students understand the importance of branding and identity for a business, and Shopify truly sets the standard. Its Press and Media website includes everything from branding guidelines (don’t rotate the logo) to videos (subscribe to the YouTube channel) to press releases.
E-commerce companies like Shopify capitalize on converting social media conversations to direct online purchases. Regardless of your professional background, readers should be aware of the innovative brands that are shaping the way goods and services are being sold online.