Cloud-based commerce company Shopify has quickly become the go-to selling platform for social giants since its release in 2006. The company’s track record is stellar: Shopify boasts $10 billion in sales and provides services to over 175,000 merchants worldwide including Tesla Motors, Lollapalooza, and the New York Stock Exchange.
Need three more reasons why you should pay attention to the top e-commerce brand? See the list below.
Pinterest + Shopify = Buyable Pins
The popular bookmarking tool Pinterest may be known for its aspirational nature, but Shopify is converting pins into sales through Buyable Pins. According to a study from Shopify and Pinterest, 93% of Pinterest users use Pinterest to plan purchases. With Buyable Pins, users can make a purchase without ever leaving the Pinterest app.
Twitter introduces the Buy Now button
In a blog post from its VP of Commerce, Twitter announced a partnership with Bigcommerce, Demandware, and Shopify to create the Buy Now function powered by Stripe Relay. The social network hopes to provide an easy-to-use, direct selling approach to businesses and retailers online.
Branding is everything
We public relations students understand the importance of branding and identity for a business, and Shopify truly sets the standard. Its Press and Media website includes everything from branding guidelines (don’t rotate the logo) to videos (subscribe to the YouTube channel) to press releases.
E-commerce companies like Shopify capitalize on converting social media conversations to direct online purchases. Regardless of your professional background, readers should be aware of the innovative brands that are shaping the way goods and services are being sold online.
It’s early October, but proactive brands have been planning winter holiday marketing strategies for months. I was reminded of this upon opening a visually stunning email from MailChimp, an Atlanta-based email marketing service that created an automated email series of best practices.
MailChimp teamed up with Facebook, Google, Twitter, Shopify and WooCommerce to create the campaign, which also includes an interactive website filled with helpful tips and images that link to related articles from the company website.
Like a true millennial, the visual elements of the email captured my attention and the quality content led me to sign up for updates. Marketers should take note– Reuters recently reported on a forecast indicating the fierce competition for consumer dollars during the upcoming holiday season.
By sending creative emails with strong graphic design aspects and genuinely helpful insights, MailChimp was able to successfully leverage its brand as well as those of its five partners. Click here to sign up for the holiday email series.
“a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”
Coffee brands such as Starbucks Coffee Company and Caribou Coffee recently used Tuesday’s “National Coffee Day” as a platform to implement socially responsible business practices.
Starbucks helps farmers in Central America
Starbucks announcedMonday the ‘Starbucks One Tree for Every Bag’ campaign to distribute a coffee tree for every bag of coffee sold in U.S. and Canada stores through September 2016. The coffee giant paired up with Conservation International to provide coffee trees to farmers whose crops have been impacted by coffee rust in El Salvador, Guatemala, Indonesia and Mexico. Starbucks also launched 1912 Pike, a blog about all things coffee and community.
Caribou Coffee gives back to cancer charity
Eco-conscious Caribou Coffee also rolled out a charitable campaign on National Coffee Day– the company donated proceeds from its Amy’s Blend purchases to caregivers and family members in U.S. CancerCare centers. Amy’s Blend Collection is inspired by Caribou Coffee’s beloved Roastmaster Amy Erickson, who lost her battle with breast cancer at age 33. Ten percent of all Amy’s Blend Collection sales are donated to CancerCare.
Why does CSR matter?
As opposed to offering free or discounted drinks on the national holiday, Starbucks and Caribou Coffee offered customers the opportunity to help others. According to Edelman’s global brandshare 2014 report, 87% of respondents want more meaningful relationships with brands. Companies are now expected to go beyond offering products or services by committing to socially and environmentally responsible approaches.
Breakthrough hip hop duo Run the Jewels (aka El-P and Killer Mike) released their highly anticipated remix album Meow the Jewels this weekend thanks to 2,828 backers on the popular funding platform Kickstarter.
Launched by fans in September 2014, the campaign pledged to raise $40,000 for Run the Jewels to create an album “with all cat sounds for the music.” The Kickstarter quickly surpassed its goal and received a whopping $65,783.
Some of the absurdly silly track names include “Lie, Cheat, Meow” and “Paw Due Respect”.
“A lot of people are saying it might even go catinum,” El-P joked on Saturday.
Meow the Jewels is now available for free download, and the rap duo announced that all proceeds from vinyl sales will go to charity.
The album is a testament to the power of an online community dedicated to bringing inspired projects to life. Since Kickstarter launched in 2009, 9.5 million users have backed a project and almost $2 billion have been pledged online. Additional statistics about the startup can be found on its website.
It was a good week for Instagram. The Facebook-owned social network announced Tuesday via blog post that it hit the 400 million user milestone.
According to the Instagram for Business blog, over 75% of Instagram users live outside of the United States and 80 million photos are shared on Instagram per day. Quick statistics refresher: Instagram rival Twitter reports around 316 million monthly active users.
Prepare for ad-stagram
Coincidentally, Instagram also recently rolled out advertising campaign options for businesses worldwide. After ad experiments with brands like The North Face and Gilt produced positive engagement results, Instagram plans to offer marketers a new format to reach targeted audiences.
Even more Insta updates
The innovative photo sharing social network additionally added three new capabilities this month. Instagram users can now post landscape photo and video. Brands have the opportunity to post up to 30 seconds of video ads and utilize Marquee, its premium ad format for a larger reach.
According to a report by eMarketer, Instagram is expected to surpass Google and Twitter in US mobile ad revenues by 2017. One final statistic: the Instagram hashtag #selfie currently has over 205 million associated posts.
Thebreakthrough podcast series Serial from This American Life broke iTunes downloads records in 2014 and, almost one year later, still averages around 1 million downloads a month. The podcast industry is on the rise, which means marketers should pay attention to the many opportunities that podcasting presents.
The podcast consumer
Who listens to podcasts? According to Edison Research, the average podcast listener frequently uses social media, follows brands on social networking sites, and owns a smartphone. This audience is highly educated and affluent–an attractive demographic for advertisers. View the report on SlideShare below:
Serial success story
A prime example of successful podcast advertising is the email marketing service provider MailChimp’s viral ad before each Serial episode. (Mail-Kimp, anyone?) The brilliant commercial featuring a girl who incorrectly pronounces the company name resulted in a flood of social media mentions, and the domain purchase of mailkimp.com.
All podcasts considered
Podcast listeners, downloads, and awareness levels continue to increase. Interested in improving your commute to work or class? Below are some of my favorite podcasts that keep me entertained while I patiently wait for Serial season 2.
From falling models to new sneakers from Kanye West, the internet had plenty of material to tweet, Instagram, and Periscope during New York Fashion Week 2015.
Twitter emojis or it didn’t happen
According to Fashion Week Online, New York Fashion Week has an estimated economic impact of a cool $900 million. Thus, #NYFW earned some Twitter emojis this year. Whenever Twitter users added the hashtag #NYFW during the week, one of the seven featured emojis would appear in their tweet. Adorable.
Black Swan meets Punk’d
Opening Ceremony teamed up with the New York City Ballet to create a Frank Lloyd Wright-inspired runway show, which featured some pretty unconventional choreography. Dance moves included staged stumbles by the models, and naturally Instagram users posted videos all over the internet.
Yeezy Season 2 is out of this world
Kanye West debuted his highly anticipated Yeezy Season 2 ready-to-wear collection (and brand new song) with a star-studded front row including Anna Wintour, Drake, and Seth Meyers. Speaking of stars, many internet users compared Ye’s pieces to the wardrobes of variousStar Wars characters. All criticisms aside, Mr. West did an excellent job creating hype online by broadcasting live streams of the collection in select theaters worldwide.
The global research firm Nielsen released its fourth annual Music 360 2015 report this week, which measured how U.S. consumers interact with music. Highlights include the latest statistics on music consumption, discovery, and streaming.
Breaking news: everyone listens to music
According to the study, a whopping 91% of Americans listen to music and devote an average of 24 hours per week to their jam sessions. Nielsen points out the continued shift toward digital listening–75% listen to music online in a typical week. A growing number of Americans (44%) are also turning to smartphones to get their weekly music fix, up 7% since this time last year.
Video didn’t kill the radio star
The number one source of music discovery in America is radio, with 61% of respondents reporting to find new music via AM/FM or satellite radio. Family and friends (45%) as well as movies and movie soundtracks (31%) were the next top outlets for music discovery.
Apple Music and Spotify and Tidal, oh my
Music streaming services like Spotify are increasingly gaining subscribers worldwide. Nielsen’s study breaks down the top three reasons Americans cited for choosing a particular streaming service:
Ease of use (82%)
Song library (73%)
Price is clearly a huge issue for people who argue that music can be streamed online for free. According to the study, a mere 9% of people not currently subscribed to a streaming service reported they were likely to subscribe in the next six months.
I’m curious: do you have a favorite streaming service? Were you surprised by any of these findings? Comment below!
Crowds. Four talented bands scheduled to play at the same time. Memories (and Instagram posts) to last a lifetime. Love them or hate them, festivals are increasingly impacting the way millennials (ages 17-34) experience live music today.
A recent study from Eventbrite and the social media analytics company Mashwork measured online fan conversations and demographics during the 2013-2014 music festival season. Let’s break it down.
Festivals are kind of a big deal
One in ten Americans attended a festival during the twelve month period of the study, which generated more than 20 million online music festival conversations. Millennials represented the highest portion of the conversation–nearly 75% of people ages 17-34 posted about music festivals on Twitter.
#Hashtag game strong
Over half of online conversations (54%) occurred before the actual festival took place, but only 19% included the official branded hashtags. From an analytics perspective, Eventbrite data highlights the importance of branded hashtags for social media coordinators to monitor the pre-event conversation.
Know thy brand
Two of the most buzz-worthy elements of a music festival online are the lineup and overall experience. The study shows that festival promoters must understand their festival’s brand to build excitement before, during, and after the event.
Hi there! Thanks for taking a look at my new blog.
My name is Roxanne Dudrick. I’m a senior at the University of Tennessee, Knoxville, studying public relations and psychology with a minor in business administration. I will graduate in December 2015 with a bachelor of science in communication. I’m an avid writer, grammar nerd, and music junkie currently pursuing a job in the entertainment marketing field.
I created this blog because it is part of the curriculum for my Social Media course at UT; however, I hope to continue blogging here post-graduation. Dudrick Social will serve as an outlet where I can write about social media, pop culture, and PR/advertising-related trending topics that come up this semester.
I look forward to posting twice a week and welcome feedback. Please feel free to comment or shoot me an email.