Human Trafficking on Rocky Top: Part I

 

An estimated 27 million people are enslaved around the world today, which is more than any other time in history.

33% of all runaways will be sexually exploited within 48 hours.

80% of victims are female.

One of the many perks of interning at UT’s Office of Communications and Marketing is the opportunity to promote and learn about a wide variety of campus events.

Earlier this week, I had the privilege of attending the inaugural Human Trafficking on Rocky Top event at the Howard H. Baker Center for Public Policy. After writing the event press release at my internship and reading up on the prevalence of human trafficking in East Tennessee, I was eager to attend the lecture.

It did not disappoint.

Three local experts spoke about human trafficking:

Trudell explained the definition of human trafficking and broke down some disturbing statistics on the issue–locally, nationally, and globally.

Deitle talked about her experiences with modern-day slavery working in law enforcement.

Scoonover listed his three levels of countertrafficking. He challenged the audience to learn about human trafficking overseas, demand products to be made without slave labor, and open your eyes locally to help stop the vicious cycle.

I will expand on Scoonover’s three ideas in part two of this blog, because his section of the lecture emphasized ways to end human trafficking in East Tennessee and beyond.

Stay tuned for part two, and please visit ccaht.org for a wealth of information on this important issue.

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Social Media During Tragedy: Helpful or Harmful?

I write this post with a heavy heart, mourning the unfathomable loss of life in Paris last night. Once I received the first AP alert on my phone, I turned to Twitter to try and understand what horrific events were unfolding in the City of Light. Social media can be helpful and harmful during senseless tragedies like these, and yesterday was no different.

Facebook Safety Check

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Image via Facebook

Safety Checka Facebook notification feature launched in 2014 for disasters and crises, was activated last night for Parisians to mark their safety during the terror attacks. I received a notification after my friend in Paris checked in, much to my relief.

#PorteOuverte

Twitter users in Paris started the hashtag #PorteOuverte, which translates to Open Door, to welcome anyone into their homes for shelter. The trending hashtag was a testament to the many helpers of the world.

Image via Instagram

Scheduled Posts

Social media tools like Hootsuite and TweetDeck are helpful for marketers to easily schedule posts to send out automatically, but these services can get brands in trouble during times of crisis. Businesses with scheduled promotional tweets could appear insensitive and receive backlash from followers, so it’s important to closely monitor the online conversation.

Social media can be an outlet for messages of hope, solidarity, and compassion to be disseminated worldwide. It can also be home to widespread exploitation and misinformation. During this time of profound sadness, my thoughts are with those affected by the attacks.

Paris, je t’aime.

Netflix and the Binge Watching Revolution

Image via Esquire

Netflix revolutionized the way television is viewed when the internet network launched its streaming service in 2007. Since then, binge watching has become a common practice among its 69 million streaming members (as of its October 24 letter to shareholders, which you can read here). (I’m a huge nerd.)

Not only has Netflix impacted our viewing habits, but it has also changed our vocabulary. Collins English Dictionary named ‘binge-watch’ as its Word of the Year.

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Image via Netflix

Netflix can even pinpoint which episode of a certain television show leads viewers to continue watching the entirety of the season. “Breaking Bad” viewers start binge watching after episode two, while “Mad Men” viewers get hooked after episode 6. For the full list, view the Variety special report.

If all this talk about binge watching is inspiring you to view every single “House of Cards” episode in one sitting, have no fear: Nielsen crunched the numbers for you. It will take exactly 1 day, 11 hours, and 45 minutes. Good luck!

Image via Nielsen Tumblr

These 3 Artists Have Mastered Instagram Marketing

Self promotion can be difficult for artists. Thankfully Instagram is in the picture– an ideal platform for artists to showcase their products and services to a global audience, free of charge. Visuals, hyperlinks, and captions are key for Instagram marketing, and these three artists truly set the standard.

Amelie Mancini // ameliemancini.com

This Brooklyn-based artist and designer posts the perfect blend of behind-the-scenes photos and creative displays of her work. Her Instagram (@ameliemancini) gives followers a look into her life in New York as she works on a variety of fabulous projects.

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Image via Instagram
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Image via Instagram

Yas Imamura // quillandfox.com

Quill & Fox is a design studio in Portland, Oregon, created by the talented illustrator Yas Imamura. She mostly posts the loveliest shots of nature, artwork, and animals on her Instagram (@quillandfox). Imamura is super interactive with her followers, and graciously responds to many commenters to thank them. She is a rock star.

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Image via Instagram
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Image via Instagram

Anna Rifle Bond // riflepaperco.com

Anna Rifle Bond is kind of a big deal, so she actually has two Instagram accounts: @annariflebond and @riflepaperco. Bond is the founder and creative director of Rifle Paper Co., an international stationery and gift brand. Her personal Instagram is home to travel snapshots and original illustrations. Follow her brand account for studio updates, job postings, and sale announcements.

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Image via Instagram
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Image via Instagram

What are you waiting for? Dash on over to Instagram and follow these talented artists for some of the best design inspiration on social media.

Social Media Campaign: COVERGIRL x Star Wars Collection

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Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

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Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

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Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

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Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.

Coffee Brands and Corporate Social Responsibility

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Sightglass Coffee in San Francisco’s Mission District (Image via KNSTRCT)

United Nations Industrial Developmental Organization defines corporate social responsibility as

“a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”

Coffee brands such as Starbucks Coffee Company and Caribou Coffee recently used Tuesday’s “National Coffee Day” as a platform to implement socially responsible business practices.

Starbucks helps farmers in Central America

Starbucks announced Monday the ‘Starbucks One Tree for Every Bag’ campaign to distribute a coffee tree for every bag of coffee sold in U.S. and Canada stores through September 2016. The coffee giant paired up with Conservation International to provide coffee trees to farmers whose crops have been impacted by coffee rust in El Salvador, Guatemala, Indonesia and Mexico. Starbucks also launched 1912 Pike, a blog about all things coffee and community.

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Image via 1912 Pike

Caribou Coffee gives back to cancer charity

Eco-conscious Caribou Coffee also rolled out a charitable campaign on National Coffee Day– the company donated proceeds from its Amy’s Blend purchases to caregivers and family members in U.S. CancerCare centers. Amy’s Blend Collection is inspired by Caribou Coffee’s beloved Roastmaster Amy Erickson, who lost her battle with breast cancer at age 33. Ten percent of all Amy’s Blend Collection sales are donated to CancerCare.

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Image via Caribou Coffee Facebook

Why does CSR matter?

As opposed to offering free or discounted drinks on the national holiday, Starbucks and Caribou Coffee offered customers the opportunity to help others. According to Edelman’s global brandshare 2014 report, 87% of respondents want more meaningful relationships with brands. Companies are now expected to go beyond offering products or services by committing to socially and environmentally responsible approaches.

Instagram Hits 400 Million Users, Announces More Ads

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It was a good week for Instagram. The Facebook-owned social network announced Tuesday via blog post that it hit the 400 million user milestone.

According to the Instagram for Business blog, over 75% of Instagram users live outside of the United States and 80 million photos are shared on Instagram per day. Quick statistics refresher: Instagram rival Twitter reports around 316 million monthly active users.

Prepare for ad-stagram

Coincidentally, Instagram also recently rolled out advertising campaign options for businesses worldwide. After ad experiments with brands like The North Face and Gilt produced positive engagement results, Instagram plans to offer marketers a new format to reach targeted audiences.

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Image via Instagram for Business blog

Even more Insta updates

The innovative photo sharing social network additionally added three new capabilities this month. Instagram users can now post landscape photo and video. Brands have the opportunity to post up to 30 seconds of video ads and utilize Marquee, its premium ad format for a larger reach.

According to a report by eMarketer, Instagram is expected to surpass Google and Twitter in US mobile ad revenues by 2017. One final statistic: the Instagram hashtag #selfie currently has over 205 million associated posts.

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via Mirror

The Power of Podcasting

Image via Paper Magazine
The Serial addiction is very real. (Image via PAPERMAG)

The breakthrough podcast series Serial from This American Life broke iTunes downloads records in 2014 and, almost one year later, still averages around 1 million downloads a month. The podcast industry is on the rise, which means marketers should pay attention to the many opportunities that podcasting presents.

The podcast consumer

Who listens to podcasts? According to Edison Research, the average podcast listener frequently uses social media, follows brands on social networking sites, and owns a smartphone. This audience is highly educated and affluent–an attractive demographic for advertisers. View the report on SlideShare below:


Serial success story

A prime example of successful podcast advertising is the email marketing service provider MailChimp’s viral ad before each Serial episode. (Mail-Kimp, anyone?) The brilliant commercial featuring a girl who incorrectly pronounces the company name resulted in a flood of social media mentions, and the domain purchase of mailkimp.com.

All podcasts considered

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Image via Newsweek

Podcast listeners, downloads, and awareness levels continue to increase. Interested in improving your commute to work or class? Below are some of my favorite podcasts that keep me entertained while I patiently wait for Serial season 2.

For the music lover… Music Popcast and All Songs Considered

For the tech nerd… Crunch Report

For the fashionista… Oh Boy by Man Repeller

Lastly, for the infovore… Fresh Air

First Things First

Hi there! Thanks for taking a look at my new blog.

My name is Roxanne Dudrick. I’m a senior at the University of Tennessee, Knoxville, studying public relations and psychology with a minor in business administration. I will graduate in December 2015 with a bachelor of science in communication. I’m an avid writer, grammar nerd, and music junkie currently pursuing a job in the entertainment marketing field.

I created this blog because it is part of the curriculum for my Social Media course at UT; however, I hope to continue blogging here post-graduation. Dudrick Social will serve as an outlet where I can write about social media, pop culture, and PR/advertising-related trending topics that come up this semester.

I look forward to posting twice a week and welcome feedback. Please feel free to comment or shoot me an email.

I’ll close with some of my favorite things:

music

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travel

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art museums

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books

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flowers

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