What Will The Music Industry Look Like in 15 Years?

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Image via SPIN

SPIN recently asked representatives from Bose, Record Store Day, Mood Media, Third Man Records, and Spotify about their predictions for shifts in the music industry within the next fifteen years.

A common theme among the responses was a continued emphasis on consumer-focused content. Shiva Rajaraman, VP Product at Spotify, said the streaming service is “focused on getting a deeper understanding of users’ taste.”

“Now we’re starting to recommend and craft content against those tastes,” he said.

In the next ten years, Spotify hopes to continue forming partnerships in addition to its current brand relationships with Uber and PlayStation to enrich other domains with music.

Image via Third Man Records

Ben Swank of Third Man Records predicted that physical copies of music aren’t going anywhere. Swank feels optimistic “that certain people are always going to gravitate towards the more romantic, visually and audibly appealing product, be it LPs or books or anything really.”

From the birth of streaming services to the revival of vinyl, the music industry is rapidly evolving. It will be really interesting to see the variety of new partnerships, products, and innovations to come in the next fifteen years.

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Social Media Campaign: COVERGIRL x Star Wars Collection

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Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

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Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

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Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

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Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.