The average attention span in 2015 is a mere 8.25 seconds. This statistic can be particularly troublesome for email marketers and news outlets vying for online views from consumers, but two 20-somethings created a solution for readers on-the-go.
In 2012, Danielle Weisberg and Carly Zakin quit their jobs and started theSkimm— a free daily e-newsletter that concisely highlights the top news stories in a clever, lovable voice. The witty newsletter service now has over 1.5 million subscribers, including Oprah and Michelle Obama. Super casual.
How did theSkimm catch on so quickly? The genius duo spreads the word through Skimm’bassadors, passionate readers who share the #SkimmLife with their communities through personalized links and social media.
In case you’re still unconvinced of theSkimm’s influence, it has recently featured Guest Skimms by 11 candidates running in the 2016 presidential election. In what Vanity Fair calls the “must-have survival guide for any professional on the go,” theSkimm breaks down the election in easily understandable terms.
If you are interested in what Bernie Sanders thinks about the economy or how Marco Rubio takes his coffee, theSkimm’s got you covered.
Wanna get in on theSkimm? Subscribe now.