These 3 Artists Have Mastered Instagram Marketing

Self promotion can be difficult for artists. Thankfully Instagram is in the picture– an ideal platform for artists to showcase their products and services to a global audience, free of charge. Visuals, hyperlinks, and captions are key for Instagram marketing, and these three artists truly set the standard.

Amelie Mancini // ameliemancini.com

This Brooklyn-based artist and designer posts the perfect blend of behind-the-scenes photos and creative displays of her work. Her Instagram (@ameliemancini) gives followers a look into her life in New York as she works on a variety of fabulous projects.

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Image via Instagram
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Image via Instagram

Yas Imamura // quillandfox.com

Quill & Fox is a design studio in Portland, Oregon, created by the talented illustrator Yas Imamura. She mostly posts the loveliest shots of nature, artwork, and animals on her Instagram (@quillandfox). Imamura is super interactive with her followers, and graciously responds to many commenters to thank them. She is a rock star.

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Image via Instagram
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Image via Instagram

Anna Rifle Bond // riflepaperco.com

Anna Rifle Bond is kind of a big deal, so she actually has two Instagram accounts: @annariflebond and @riflepaperco. Bond is the founder and creative director of Rifle Paper Co., an international stationery and gift brand. Her personal Instagram is home to travel snapshots and original illustrations. Follow her brand account for studio updates, job postings, and sale announcements.

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Image via Instagram
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Image via Instagram

What are you waiting for? Dash on over to Instagram and follow these talented artists for some of the best design inspiration on social media.

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Social Media Campaign: COVERGIRL x Star Wars Collection

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Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

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Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

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Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

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Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.

Instagram Hits 400 Million Users, Announces More Ads

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It was a good week for Instagram. The Facebook-owned social network announced Tuesday via blog post that it hit the 400 million user milestone.

According to the Instagram for Business blog, over 75% of Instagram users live outside of the United States and 80 million photos are shared on Instagram per day. Quick statistics refresher: Instagram rival Twitter reports around 316 million monthly active users.

Prepare for ad-stagram

Coincidentally, Instagram also recently rolled out advertising campaign options for businesses worldwide. After ad experiments with brands like The North Face and Gilt produced positive engagement results, Instagram plans to offer marketers a new format to reach targeted audiences.

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Image via Instagram for Business blog

Even more Insta updates

The innovative photo sharing social network additionally added three new capabilities this month. Instagram users can now post landscape photo and video. Brands have the opportunity to post up to 30 seconds of video ads and utilize Marquee, its premium ad format for a larger reach.

According to a report by eMarketer, Instagram is expected to surpass Google and Twitter in US mobile ad revenues by 2017. One final statistic: the Instagram hashtag #selfie currently has over 205 million associated posts.

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via Mirror

New York Fashion Week Generates Major Social Media Buzz

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Image via E! Online

From falling models to new sneakers from Kanye West, the internet had plenty of material to tweet, Instagram, and Periscope during New York Fashion Week 2015.

Twitter emojis or it didn’t happen

According to Fashion Week Online, New York Fashion Week has an estimated economic impact of a cool $900 million. Thus, #NYFW earned some Twitter emojis this year. Whenever Twitter users added the hashtag #NYFW during the week, one of the seven featured emojis would appear in their tweet. Adorable.

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Image via Twitter

Black Swan meets Punk’d

Opening Ceremony teamed up with the New York City Ballet to create a Frank Lloyd Wright-inspired runway show, which featured some pretty unconventional choreography. Dance moves included staged stumbles by the models, and naturally Instagram users posted videos all over the internet.

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Image via CNN

Yeezy Season 2 is out of this world

Kanye West debuted his highly anticipated Yeezy Season 2 ready-to-wear collection (and brand new song) with a star-studded front row including Anna Wintour, Drake, and Seth Meyers. Speaking of stars, many internet users compared Ye’s pieces to the wardrobes of various Star Wars characters. All criticisms aside, Mr. West did an excellent job creating hype online by broadcasting live streams of the collection in select theaters worldwide.

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Image via The Guardian