A common theme among the responses was a continued emphasis on consumer-focused content. Shiva Rajaraman, VP Product at Spotify, said the streaming service is “focused on getting a deeper understanding of users’ taste.”
“Now we’re starting to recommend and craft content against those tastes,” he said.
In the next ten years, Spotify hopes to continue forming partnerships in addition to its current brand relationships with Uber and PlayStation to enrich other domains with music.
Ben Swank of Third Man Records predicted that physical copies of music aren’t going anywhere. Swank feels optimistic “that certain people are always going to gravitate towards the more romantic, visually and audibly appealing product, be it LPs or books or anything really.”
From the birth of streaming services to the revival of vinyl, the music industry is rapidly evolving. It will be really interesting to see the variety of new partnerships, products, and innovations to come in the next fifteen years.