Human Trafficking on Rocky Top: Part II

Tonight’s blog post represents a milestone in my little space on the world wide web. It’s the final post required for my social media blogging assignment, but never fear: I hope to keep writing. I have grown to enjoy posting on Dudrick Social and slowly shed most of the insecurities of publishing my observations for the world to read (or not to read).

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Image via majorityleader.gov

Back to the issue at hand. Human Trafficking on Rocky Top: Part II dives more into Jonathan Scoonover’s three levels of counter-trafficking. You may want to read my previous post for some context, which can be found here.

  • Demand products that are made without slave labor. This one, to me, is the hardest. Scoonover asked the audience to support businesses with ethical labor practices. That means we should scrutinize the coffee we drink, the clothes we wear, the technology we use each day. Where was this product assembled? Did the worker receive adequate compensation? Slavery Footprint is an excellent resource on this difficult counter-trafficking measure.
  • Open your eyes locally. Every person in all fields of expertise can help combat human trafficking. As a public relations major, I can use my communication skills as a blogger and social media user to spread the word. Regardless or your major or career, you can pay attention to your surroundings and report suspicious behavior to help a victim of human trafficking.

Reading about human trafficking is not pleasant. It’s not easy or fun, especially if you are like me and already constantly consume the news, which seems to be getting harder to read each day. However, I hope this post can inspire readers to pay attention to the very real impact of human trafficking on our community.

Learn, demand slavery-free products, and–most importantly–open your eyes.

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Human Trafficking on Rocky Top: Part I

 

An estimated 27 million people are enslaved around the world today, which is more than any other time in history.

33% of all runaways will be sexually exploited within 48 hours.

80% of victims are female.

One of the many perks of interning at UT’s Office of Communications and Marketing is the opportunity to promote and learn about a wide variety of campus events.

Earlier this week, I had the privilege of attending the inaugural Human Trafficking on Rocky Top event at the Howard H. Baker Center for Public Policy. After writing the event press release at my internship and reading up on the prevalence of human trafficking in East Tennessee, I was eager to attend the lecture.

It did not disappoint.

Three local experts spoke about human trafficking:

Trudell explained the definition of human trafficking and broke down some disturbing statistics on the issue–locally, nationally, and globally.

Deitle talked about her experiences with modern-day slavery working in law enforcement.

Scoonover listed his three levels of countertrafficking. He challenged the audience to learn about human trafficking overseas, demand products to be made without slave labor, and open your eyes locally to help stop the vicious cycle.

I will expand on Scoonover’s three ideas in part two of this blog, because his section of the lecture emphasized ways to end human trafficking in East Tennessee and beyond.

Stay tuned for part two, and please visit ccaht.org for a wealth of information on this important issue.

Social Media During Tragedy: Helpful or Harmful?

I write this post with a heavy heart, mourning the unfathomable loss of life in Paris last night. Once I received the first AP alert on my phone, I turned to Twitter to try and understand what horrific events were unfolding in the City of Light. Social media can be helpful and harmful during senseless tragedies like these, and yesterday was no different.

Facebook Safety Check

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Image via Facebook

Safety Checka Facebook notification feature launched in 2014 for disasters and crises, was activated last night for Parisians to mark their safety during the terror attacks. I received a notification after my friend in Paris checked in, much to my relief.

#PorteOuverte

Twitter users in Paris started the hashtag #PorteOuverte, which translates to Open Door, to welcome anyone into their homes for shelter. The trending hashtag was a testament to the many helpers of the world.

Image via Instagram

Scheduled Posts

Social media tools like Hootsuite and TweetDeck are helpful for marketers to easily schedule posts to send out automatically, but these services can get brands in trouble during times of crisis. Businesses with scheduled promotional tweets could appear insensitive and receive backlash from followers, so it’s important to closely monitor the online conversation.

Social media can be an outlet for messages of hope, solidarity, and compassion to be disseminated worldwide. It can also be home to widespread exploitation and misinformation. During this time of profound sadness, my thoughts are with those affected by the attacks.

Paris, je t’aime.

Netflix and the Binge Watching Revolution

Image via Esquire

Netflix revolutionized the way television is viewed when the internet network launched its streaming service in 2007. Since then, binge watching has become a common practice among its 69 million streaming members (as of its October 24 letter to shareholders, which you can read here). (I’m a huge nerd.)

Not only has Netflix impacted our viewing habits, but it has also changed our vocabulary. Collins English Dictionary named ‘binge-watch’ as its Word of the Year.

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Image via Netflix

Netflix can even pinpoint which episode of a certain television show leads viewers to continue watching the entirety of the season. “Breaking Bad” viewers start binge watching after episode two, while “Mad Men” viewers get hooked after episode 6. For the full list, view the Variety special report.

If all this talk about binge watching is inspiring you to view every single “House of Cards” episode in one sitting, have no fear: Nielsen crunched the numbers for you. It will take exactly 1 day, 11 hours, and 45 minutes. Good luck!

Image via Nielsen Tumblr

These 3 Artists Have Mastered Instagram Marketing

Self promotion can be difficult for artists. Thankfully Instagram is in the picture– an ideal platform for artists to showcase their products and services to a global audience, free of charge. Visuals, hyperlinks, and captions are key for Instagram marketing, and these three artists truly set the standard.

Amelie Mancini // ameliemancini.com

This Brooklyn-based artist and designer posts the perfect blend of behind-the-scenes photos and creative displays of her work. Her Instagram (@ameliemancini) gives followers a look into her life in New York as she works on a variety of fabulous projects.

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Image via Instagram
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Image via Instagram

Yas Imamura // quillandfox.com

Quill & Fox is a design studio in Portland, Oregon, created by the talented illustrator Yas Imamura. She mostly posts the loveliest shots of nature, artwork, and animals on her Instagram (@quillandfox). Imamura is super interactive with her followers, and graciously responds to many commenters to thank them. She is a rock star.

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Image via Instagram
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Image via Instagram

Anna Rifle Bond // riflepaperco.com

Anna Rifle Bond is kind of a big deal, so she actually has two Instagram accounts: @annariflebond and @riflepaperco. Bond is the founder and creative director of Rifle Paper Co., an international stationery and gift brand. Her personal Instagram is home to travel snapshots and original illustrations. Follow her brand account for studio updates, job postings, and sale announcements.

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Image via Instagram
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Image via Instagram

What are you waiting for? Dash on over to Instagram and follow these talented artists for some of the best design inspiration on social media.

Social Media Campaign: COVERGIRL x Star Wars Collection

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Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

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Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

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Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

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Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.

MailChimp Partners With Top Brands to Offer Holiday Marketing Tips

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Image via MailChimp

It’s early October, but proactive brands have been planning winter holiday marketing strategies for months. I was reminded of this upon opening a visually stunning email from MailChimp, an Atlanta-based email marketing service that created an automated email series of best practices.

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Image via MailChimp

MailChimp teamed up with Facebook, Google, Twitter, Shopify and WooCommerce to create the campaign, which also includes an interactive website filled with helpful tips and images that link to related articles from the company website.

Like a true millennial, the visual elements of the email captured my attention and the quality content led me to sign up for updates. Marketers should take note– Reuters recently reported on a forecast indicating the fierce competition for consumer dollars during the upcoming holiday season.

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Image via MailChimp
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Image via MailChimp

By sending creative emails with strong graphic design aspects and genuinely helpful insights, MailChimp was able to successfully leverage its brand as well as those of its five partners. Click here to sign up for the holiday email series.

Coffee Brands and Corporate Social Responsibility

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Sightglass Coffee in San Francisco’s Mission District (Image via KNSTRCT)

United Nations Industrial Developmental Organization defines corporate social responsibility as

“a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.”

Coffee brands such as Starbucks Coffee Company and Caribou Coffee recently used Tuesday’s “National Coffee Day” as a platform to implement socially responsible business practices.

Starbucks helps farmers in Central America

Starbucks announced Monday the ‘Starbucks One Tree for Every Bag’ campaign to distribute a coffee tree for every bag of coffee sold in U.S. and Canada stores through September 2016. The coffee giant paired up with Conservation International to provide coffee trees to farmers whose crops have been impacted by coffee rust in El Salvador, Guatemala, Indonesia and Mexico. Starbucks also launched 1912 Pike, a blog about all things coffee and community.

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Image via 1912 Pike

Caribou Coffee gives back to cancer charity

Eco-conscious Caribou Coffee also rolled out a charitable campaign on National Coffee Day– the company donated proceeds from its Amy’s Blend purchases to caregivers and family members in U.S. CancerCare centers. Amy’s Blend Collection is inspired by Caribou Coffee’s beloved Roastmaster Amy Erickson, who lost her battle with breast cancer at age 33. Ten percent of all Amy’s Blend Collection sales are donated to CancerCare.

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Image via Caribou Coffee Facebook

Why does CSR matter?

As opposed to offering free or discounted drinks on the national holiday, Starbucks and Caribou Coffee offered customers the opportunity to help others. According to Edelman’s global brandshare 2014 report, 87% of respondents want more meaningful relationships with brands. Companies are now expected to go beyond offering products or services by committing to socially and environmentally responsible approaches.