Ahh, 2015. What a time to be alive. It was a record-breaking year for larger-than-life stars like Adele, whose album 25 sold 4.49 million copies in just two weeks, and Justin Bieber, who shattered Billboard records with his Purpose. Neither of those albums made my list of 2015 favorites (Sorry) (no pun intended), but I thought they deserved a quick shoutout for achieving total world domination.
Below are my 10 favorite albums of the year–listed in alphabetical order because ranking artists is hard. *sigh*
(I’m not exactly a Broadway musical junkie, but anyone who can successfully write smart, catchy hip-hop songs about Alexander Hamilton deserves mad respect. I adored listening to this podcast featuring the mastermind behind Hamilton, Lin-Manuel Miranda.)
Listen to my Spotify playlist including all of my top albums of the year:
A common theme among the responses was a continued emphasis on consumer-focused content. Shiva Rajaraman, VP Product at Spotify, said the streaming service is “focused on getting a deeper understanding of users’ taste.”
“Now we’re starting to recommend and craft content against those tastes,” he said.
In the next ten years, Spotify hopes to continue forming partnerships in addition to its current brand relationshipswith Uber and PlayStation to enrich other domains with music.
Ben Swank of Third Man Records predicted that physical copies of music aren’t going anywhere. Swank feels optimistic “that certain people are always going to gravitate towards the more romantic, visually and audibly appealing product, be it LPs or books or anything really.”
From the birth of streaming services to the revival of vinyl, the music industry is rapidly evolving. It will be really interesting to see the variety of new partnerships, products, and innovations to come in the next fifteen years.
The global research firm Nielsen released its fourth annual Music 360 2015 report this week, which measured how U.S. consumers interact with music. Highlights include the latest statistics on music consumption, discovery, and streaming.
Breaking news: everyone listens to music
According to the study, a whopping 91% of Americans listen to music and devote an average of 24 hours per week to their jam sessions. Nielsen points out the continued shift toward digital listening–75% listen to music online in a typical week. A growing number of Americans (44%) are also turning to smartphones to get their weekly music fix, up 7% since this time last year.
Video didn’t kill the radio star
The number one source of music discovery in America is radio, with 61% of respondents reporting to find new music via AM/FM or satellite radio. Family and friends (45%) as well as movies and movie soundtracks (31%) were the next top outlets for music discovery.
Apple Music and Spotify and Tidal, oh my
Music streaming services like Spotify are increasingly gaining subscribers worldwide. Nielsen’s study breaks down the top three reasons Americans cited for choosing a particular streaming service:
Ease of use (82%)
Song library (73%)
Price is clearly a huge issue for people who argue that music can be streamed online for free. According to the study, a mere 9% of people not currently subscribed to a streaming service reported they were likely to subscribe in the next six months.
I’m curious: do you have a favorite streaming service? Were you surprised by any of these findings? Comment below!