The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.
Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”
COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.
COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.
As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.
COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.