Human Trafficking on Rocky Top: Part I

 

An estimated 27 million people are enslaved around the world today, which is more than any other time in history.

33% of all runaways will be sexually exploited within 48 hours.

80% of victims are female.

One of the many perks of interning at UT’s Office of Communications and Marketing is the opportunity to promote and learn about a wide variety of campus events.

Earlier this week, I had the privilege of attending the inaugural Human Trafficking on Rocky Top event at the Howard H. Baker Center for Public Policy. After writing the event press release at my internship and reading up on the prevalence of human trafficking in East Tennessee, I was eager to attend the lecture.

It did not disappoint.

Three local experts spoke about human trafficking:

Trudell explained the definition of human trafficking and broke down some disturbing statistics on the issue–locally, nationally, and globally.

Deitle talked about her experiences with modern-day slavery working in law enforcement.

Scoonover listed his three levels of countertrafficking. He challenged the audience to learn about human trafficking overseas, demand products to be made without slave labor, and open your eyes locally to help stop the vicious cycle.

I will expand on Scoonover’s three ideas in part two of this blog, because his section of the lecture emphasized ways to end human trafficking in East Tennessee and beyond.

Stay tuned for part two, and please visit ccaht.org for a wealth of information on this important issue.

Advertisements

Social Media During Tragedy: Helpful or Harmful?

I write this post with a heavy heart, mourning the unfathomable loss of life in Paris last night. Once I received the first AP alert on my phone, I turned to Twitter to try and understand what horrific events were unfolding in the City of Light. Social media can be helpful and harmful during senseless tragedies like these, and yesterday was no different.

Facebook Safety Check

SafetyCheck2
Image via Facebook

Safety Checka Facebook notification feature launched in 2014 for disasters and crises, was activated last night for Parisians to mark their safety during the terror attacks. I received a notification after my friend in Paris checked in, much to my relief.

#PorteOuverte

Twitter users in Paris started the hashtag #PorteOuverte, which translates to Open Door, to welcome anyone into their homes for shelter. The trending hashtag was a testament to the many helpers of the world.

Image via Instagram

Scheduled Posts

Social media tools like Hootsuite and TweetDeck are helpful for marketers to easily schedule posts to send out automatically, but these services can get brands in trouble during times of crisis. Businesses with scheduled promotional tweets could appear insensitive and receive backlash from followers, so it’s important to closely monitor the online conversation.

Social media can be an outlet for messages of hope, solidarity, and compassion to be disseminated worldwide. It can also be home to widespread exploitation and misinformation. During this time of profound sadness, my thoughts are with those affected by the attacks.

Paris, je t’aime.

Netflix and the Binge Watching Revolution

Image via Esquire

Netflix revolutionized the way television is viewed when the internet network launched its streaming service in 2007. Since then, binge watching has become a common practice among its 69 million streaming members (as of its October 24 letter to shareholders, which you can read here). (I’m a huge nerd.)

Not only has Netflix impacted our viewing habits, but it has also changed our vocabulary. Collins English Dictionary named ‘binge-watch’ as its Word of the Year.

Netflix_PR_UI_WEB_Tablet_InDevice_US
Image via Netflix

Netflix can even pinpoint which episode of a certain television show leads viewers to continue watching the entirety of the season. “Breaking Bad” viewers start binge watching after episode two, while “Mad Men” viewers get hooked after episode 6. For the full list, view the Variety special report.

If all this talk about binge watching is inspiring you to view every single “House of Cards” episode in one sitting, have no fear: Nielsen crunched the numbers for you. It will take exactly 1 day, 11 hours, and 45 minutes. Good luck!

Image via Nielsen Tumblr

Social Media Campaign: COVERGIRL x Star Wars Collection

sw
Image via COVERGIRL

The release of “Star Wars: The Force Awakens” is two months away and super fans are really excited– just last night, several ticketing websites crashed around the world due to the high demand of pre-order tickets.

Brands are capitalizing on the upcoming release to much success, including the cosmetics brand COVERGIRL. The limited edition makeup collection features Star Wars-themed lipstick, nail polish, and mascara with names like “May the force be with you” and “You’re my only hope.”

tumblr_nvvmdvgzJ41rd9vm2o1_1280
Image via COVERGIRL

COVERGIRL created a Tumblr for the campaign including how-to videos, digital downloads, quizzes, and more. Each of the collection’s six looks are inspired by Star Wars characters from the dark side or the light side, and Tumblr perfectly displays the high-quality photos.

COVERGIRL also shared images and videos of the collection on Instagram and Twitter with the hashtag #BeautyForce as well as the film’s official hashtags #StarWars and #TheForceAwakens. The brand took to Facebook to communicate with frustrated fans after the collection quickly sold out last month.

Screen Shot 2015-10-20 at 3.04.38 PM
Image via Facebook

As an added bonus, COVERGIRL teamed up with its Resistance Pilot Janelle Monae to promote the stellar collection. #Flawless.

StarWarsOpener
Images via Vanity Fair

COVERGIRL’s social media campaign successfully created buzz about the limited edition Star Wars collection and continues to encourage consumers to share their photos online with the campaign hashtag. Still trying to snag some Jedi lipstick? May the force be with you.

MailChimp Partners With Top Brands to Offer Holiday Marketing Tips

Screen Shot 2015-10-08 at 7.18.11 PM
Image via MailChimp

It’s early October, but proactive brands have been planning winter holiday marketing strategies for months. I was reminded of this upon opening a visually stunning email from MailChimp, an Atlanta-based email marketing service that created an automated email series of best practices.

unnamed
Image via MailChimp

MailChimp teamed up with Facebook, Google, Twitter, Shopify and WooCommerce to create the campaign, which also includes an interactive website filled with helpful tips and images that link to related articles from the company website.

Like a true millennial, the visual elements of the email captured my attention and the quality content led me to sign up for updates. Marketers should take note– Reuters recently reported on a forecast indicating the fierce competition for consumer dollars during the upcoming holiday season.

Screen Shot 2015-10-08 at 7.53.57 PM
Image via MailChimp
Screen Shot 2015-10-08 at 7.54.34 PM
Image via MailChimp

By sending creative emails with strong graphic design aspects and genuinely helpful insights, MailChimp was able to successfully leverage its brand as well as those of its five partners. Click here to sign up for the holiday email series.

Instagram Hits 400 Million Users, Announces More Ads

unnamed

It was a good week for Instagram. The Facebook-owned social network announced Tuesday via blog post that it hit the 400 million user milestone.

According to the Instagram for Business blog, over 75% of Instagram users live outside of the United States and 80 million photos are shared on Instagram per day. Quick statistics refresher: Instagram rival Twitter reports around 316 million monthly active users.

Prepare for ad-stagram

Coincidentally, Instagram also recently rolled out advertising campaign options for businesses worldwide. After ad experiments with brands like The North Face and Gilt produced positive engagement results, Instagram plans to offer marketers a new format to reach targeted audiences.

tumblr_nude4rkxXB1rc3kfuo1_1280
Image via Instagram for Business blog

Even more Insta updates

The innovative photo sharing social network additionally added three new capabilities this month. Instagram users can now post landscape photo and video. Brands have the opportunity to post up to 30 seconds of video ads and utilize Marquee, its premium ad format for a larger reach.

According to a report by eMarketer, Instagram is expected to surpass Google and Twitter in US mobile ad revenues by 2017. One final statistic: the Instagram hashtag #selfie currently has over 205 million associated posts.

selfie-gif-saturday-night-live
via Mirror

New York Fashion Week Generates Major Social Media Buzz

rs_1024x759-150917105354-1024-nyfw-runway-best-shows-anna-sui-091715
Image via E! Online

From falling models to new sneakers from Kanye West, the internet had plenty of material to tweet, Instagram, and Periscope during New York Fashion Week 2015.

Twitter emojis or it didn’t happen

According to Fashion Week Online, New York Fashion Week has an estimated economic impact of a cool $900 million. Thus, #NYFW earned some Twitter emojis this year. Whenever Twitter users added the hashtag #NYFW during the week, one of the seven featured emojis would appear in their tweet. Adorable.

NYFW_Emoji
Image via Twitter

Black Swan meets Punk’d

Opening Ceremony teamed up with the New York City Ballet to create a Frank Lloyd Wright-inspired runway show, which featured some pretty unconventional choreography. Dance moves included staged stumbles by the models, and naturally Instagram users posted videos all over the internet.

150917150328-opening-ceremony-spring-2016-super-169
Image via CNN

Yeezy Season 2 is out of this world

Kanye West debuted his highly anticipated Yeezy Season 2 ready-to-wear collection (and brand new song) with a star-studded front row including Anna Wintour, Drake, and Seth Meyers. Speaking of stars, many internet users compared Ye’s pieces to the wardrobes of various Star Wars characters. All criticisms aside, Mr. West did an excellent job creating hype online by broadcasting live streams of the collection in select theaters worldwide.

untitled
Image via The Guardian

3 Key Findings From Eventbrite’s Music Festival Study

2014
Bonnaroo Music and Arts Festival 2014

Crowds. Four talented bands scheduled to play at the same time. Memories (and Instagram posts) to last a lifetime. Love them or hate them, festivals are increasingly impacting the way millennials (ages 17-34) experience live music today.

A recent study from Eventbrite and the social media analytics company Mashwork measured online fan conversations and demographics during the 2013-2014 music festival season. Let’s break it down.

Festivals are kind of a big deal

One in ten Americans attended a festival during the twelve month period of the study, which generated more than 20 million online music festival conversations. Millennials represented the highest portion of the conversation–nearly 75% of people ages 17-34 posted about music festivals on Twitter.

Phoenix performs at Music Midtown 2013. Count those iPhones.
Phoenix performs at Music Midtown 2013. Count those iPhones.

#Hashtag game strong

Over half of online conversations (54%) occurred before the actual festival took place, but only 19% included the official branded hashtags. From an analytics perspective, Eventbrite data highlights the importance of branded hashtags for social media coordinators to monitor the pre-event conversation.

Screen Shot 2015-09-12 at 11.31.50 AM
Local Big Ears Festival uses the official hashtag #BigEarsKnox. (photo via Twitter)

Know thy brand

Two of the most buzz-worthy elements of a music festival online are the lineup and overall experience. The study shows that festival promoters must understand their festival’s brand to build excitement before, during, and after the event.

Screen Shot 2015-09-11 at 6.31.36 PM Screen Shot 2015-09-11 at 6.32.08 PMScreen Shot 2015-09-11 at 6.34.15 PM

via Eventbrite

Read more about Eventbrite’s Industry Insights here.